Kubota’s technological solutions applied to farm work, such as the Autonomous Tractor and the Kubota Bi-speed system, have significantly improved and simplified the work of operators worldwide.
Moreover, Kubota is highly committed to the protection of the environment and helping to address global water and food scarcity issues. Its engines, lawn mowers and compact construction equipment, precision equipment and materials contribute to urban maintenance.
On top of this, Kubota employs its technologies, expertise and acquired knowledge to develop and commercialise products manufactured in Japan’s globally renowned water infrastructure industry with the aim of protecting the Earth's limited resources and deliver clean, safe water to everyone around the world.
Mr. Yuichi Kitao, President and Representative Director of Kubota Corporation recently highlighted the core values of the company as a tribute to its founder: “On the occasion of our 130th anniversary, it would be amiss of us to not remind ourselves of our founding principles and that “there will be no growth without innovation.”
Special mention was made to the two main values of Kubota philosophy today: “One Kubota” and “On Your Side.” According to Mr. Kitao: “ ‘One Kubota’, is the core belief that every member of the company is essential to our group, and to be ‘On Your Side,’ means that each and every employee must reconsider what we do each day, ensure we are incorporating the needs of the market into all our products and services, and look at it through the eyes or perspective of the customer.”
As a result, given Kubota’s long history and evolution, it is important to remember its origins, where the company was at the beginning, and where it is going. Kubota will continue to work as it has been doing for 130 years to provide the best quality and most appropriate products and services, whilst guaranteeing environmental protection in order to leave a better world for tomorrow’s generation. By means of innovation, research, and most significantly by communicating efficiently with its customers, the company will remain true to its motto “For Earth, For Life”.
In 2019 Kubota celebrated its 40th Anniversary in the UK. Since 1979 we have seen some incredible milestones over the years, from the first fully reversible tractor to the invention of the Bi-speed turn. It continues to be an exciting journey.